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The Complete History of Nintendo
The Complete History of Nintendo

1889 to Present - the full story

Is Nintendo Digging its Own Grave?


No! No! Dig up stupid!


Written by: Chris Stead | 10/3/2008 5:30:56 PM




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We’re gamers. We just want to get that clear right off the bat. If you happen to be a sixty year old grandma who’s dedicated to at least one Wii Fit session a day and loves Nintendo’s little white box more than a box of Cadbury’s favourites then we’re not talking to you. We’re talking to those of you who went and bought a high-definition TV to enhance your gaming experience. Who have their house running on wireless so all their consoles can go online with ease. That were there when the SNES was carving it up and delivering the greatest games the 2D era had to offer. We’re talking to gamers.

Is Nintendo dead to us? Do they even care?

We were at the E3 briefing this year, and we seemed out of place. While the usual rabble of Nintendo freaks stood up and applauded every breath Reggie and co. took, hard-ons barely concealed under XXXXL Mushroom Kingdom fan-shirts, we sat in shock and disappointment. The word that terrified us, that rocked us to our bones, was ‘evergreen.’

We had honestly expected some good announcements. Nintendogs for Wii, we thought, was a shoe-in. Maybe another Zelda might’ve been announced, or a couple of character spin-off genre titles for the likes of Luigi and Yoshi that would tickle our nostalgia bone just right. Nintendo were – and are – just raking in the cash right now, surely there is no better time to sit back and just deliver some great games?

Instead we were told to fuck off. Those weren’t the exact words that were used, but if you look up ‘evergreen’ in the Gamer’s Dictionary you may very well find that to be the definition.

For those not in the know, Nintendo’s evergreen policy basically states that while consumers are still buying a game, there is no need to make a sequel. They happily paraded games like Nintendogs, Super Mario Bros and Mario Kart Wii about, gloating about how they continue to sell every single day, and substantial amounts too. They went on to suggest that was the way forward for their business model, to create a title and then let it just get picked up by more and more people as they buy into the console.

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Toddski
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Agree (0) :: Disagree (0) 1  -  Aeris | Posted on: 10/4/2008 2:01:25 AM
"since Aeris died. "
Way to bring back old wounds :(
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tnajonathan
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Agree (0) :: Disagree (0) 2  -  Nintendo is the Number 1 console in the world | Posted on: 10/4/2008 2:25:46 AM
Digging its grave what, Nintendo is just doing fine, look at all they offer now Wii, DS, Wiiware, Virtual Console, they make more games than Xbox and Sony combined, they rely on 3rd Party to much. Wii 4 life
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Bagmup
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Agree (0) :: Disagree (0) 3  -  ... | Posted on: 10/4/2008 8:36:45 AM
Nintendo
^lol
Since Rare left they haven't had a decent platformer.

I think they're just lazy and know that most wii owner aren't "gamers" and therefor don't have the pressure to release new games every couple years. Or a decent console for that matter.
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Mezzamatt
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Agree (0) :: Disagree (0) 4  -  . | Posted on: 10/4/2008 9:34:05 AM
Hmmm Nintendo are okay...they are still living, but if it does take several years for a new sequel, the main purpose for it would be to make it good as possible -fix the bugs, etc.

But Japan gets basically all Nintendo stuff first, so if you can read Japanese, and maybe speak it, then live in Japan and get all Nintendo stuff around 6 months if not a year before everyone else.
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Glenn
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Agree (2) :: Disagree (0) 5  -  attention seekers | Posted on: 10/4/2008 11:19:34 AM
yknow nothing gets the views up on Gameplayer more than controversy . Who needs important information on the latest games when you can sensationalise EVERYTHING !. 
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FidoDido1980
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Agree (0) :: Disagree (0) 6  -  A pile of tosh. | Posted on: 10/4/2008 1:11:51 PM
Sorry to say so, Chris Stead, but that's the biggest load of twaddle I've read in some time. And, as I surf the internet quite regularly, that's quite an achievement. Congrats! Let's address this bit by bit:

"If you happen to be a sixty year old grandma who’s dedicated to at least one Wii Fit session a day and loves Nintendo’s little white box more than a box of Cadbury’s favourites then we’re not talking to you."

Why not? That sixty-year-old grandmother is playing her Wii every day, but she's not a gamer? Don't be such a snob.

"That were there when the SNES was carving it up and delivering the greatest games the 2D era had to offer."

Yeah, we get it, to qualify as a "gamer", you have to have been playing the things for twenty years and have completed Ikaruga. Whatever. 

"For those not in the know, Nintendo’s evergreen policy basically states that while consumers are still buying a game, there is no need to make a sequel. They happily paraded games like Nintendogs, Super Mario Bros and Mario Kart Wii about, gloating about how they continue to sell every single day, and substantial amounts too. They went on to suggest that was the way forward for their business model, to create a title and then let it just get picked up by more and more people as they buy into the console."

Can't ... quite ... see the problem here. Though if they were making a Nintendogs game every year, why do I suspect you'd be the first one bleating like a lamb?

"Love Zelda? Don’t expect another one. Did Metroid float your boat? Well that’s run its course for another generation. How about Super Mario Galaxy: blow your mind too? Expect another in five years." 

They're making another Zelda as I type. And another Mario. This was revealed at E3, and at the more recent Media Summit. Facts: get them straight.

"Imagine if Microsoft and Sony played the same strategy. We’d have just got Halo 2. It would be five more years to Resistance or Gears of War sequels would hit. And that is in a market flooded with AAA third-party games. The Wii doesn’t even have that. It has Nintendo’s own products, de Blob, and then everything else a distant third. Painting broad strokes here but you get the gist."

It takes time to make Zelda and Mario games. I'm totally speculating here, but let's say the new Zelda comes out just before Christmas 2009. That's three years between Twilight Princess and the follow-up. There was three years between Halo and Halo 2. I'd rather they took their time and did a proper job. And no good third-party games? No More Heroes? Mega Man 9? Okami? Resident Evil 4? Blast Works? Trauma Center? Guitar Hero? Mercury Meltdown? LostWinds? Zack & Wiki? Boom Blox?

"...nothing has shown us that Nintendo plan on delivering must-play software anytime in the near future for gamers."

Punch-Out? Cave Story? Mario & Luigi RPG 3? Rhythm Heaven? Fire Emblem? Club Nintendo in the U.S.?

"Besides the belated announcement of Pikmin 3 – which will not hit our s
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FidoDido1980
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Agree (0) :: Disagree (5) 6.1  -  ... aaaand the rest of my rant ... | Posted on: 10/4/2008 1:13:38 PM
"Besides the belated announcement of Pikmin 3 – which will not hit our shores until 2010 at best"

Ah, you're another of those individuals with a mole in Kyoto! Either that or you're full of crap, second-guessing something you know nothing about. If you want people to take your writing seriously, don't spout nonsense like this from thin air.

"And it has been such a quick demise too: after E3 2006 every single one of us was excited by the Wii and only two years later almost the entire Nintendo wad seems to have blown."

Except... the Wii is market leader, the DS is crushing all before it, and neither looks like slowing (well, aside from the DS in Japan, though sit back and watch the DSi take care of that).

"By the time they get around to releasing the Wii 2, few gamers (as opposed to mainstreamers) will have stuck with the system all the way through. They would have fallen in love with new franchises on the PS3 or X360."

Who's to say the people who were lured in by Wii Sports and Brain Age won't decide to investigate Nintendo's own catalogue of software a little more deeply? I think you're underestimating consumers with this point.

"We desperately hope that Nintendo pump all the profit they are making into a Wii 2 that is as technically as impressive as its Sony and Microsoft counterparts."

Again with the "great tech is best" argument, which I thought died round about the time the Wii was rubbing Sony and Microsoft's noses in the dirt.
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DaZa
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Agree (0) :: Disagree (3) 6.1.1  -  Fanboys, I hate those guys... | Posted on: 10/4/2008 11:22:38 PM
Seriously, what does Nintendo have going for it? These days they pretty much define the phrase "to flog a dead horse.". How long has it been since they have had an original IP worthy of a standing ovation? All they have been pumping out this generation is more of the same shit we played 15 years ago. With every new console they release we can expect a number of things; 60 new mario titles, more metroid, more zelda, more garbage.

Hey look, I can use quotes too...

"Except... the Wii is market leader, the DS is crushing all before it, and neither looks like slowing (well, aside from the DS in Japan, though sit back and watch the DSi take care of that)."

That is because no matter what nintendo puts its name to, the masses of people will buy it because A-its cheap, which tight ass families like, B-It has all these pretty colours and C- they are all retards. 

"Punch-Out? Cave Story? Mario & Luigi RPG 3? Rhythm Heaven? Fire Emblem? Club Nintendo in the U.S.?"

You can keep those lame ass titles, Ill be busy playing real games like  RE5, MGS4, Gears2, Dead Space, Far Cry 2, COD4, I could go on but I think my point is made.
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Glenn
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Agree (0) :: Disagree (0) 7  -  More whining about fanboys . | Posted on: 10/5/2008 12:40:03 AM
I think you both have a point but calling someone a fanboy on gameplayer is just the natural response to anything you don't agree with round here . 
Yknow what? i never much liked nintendo exclusives , just by chance they usually turned out to be something i wasn't into so i don't own a wii (i do have a DS) . 
And buying a cheap console doesn't make you a tightarse . Not everything thats expensive is typically the greatest -ask anyone who's ever played zelda on the DS . 
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Flippy
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Agree (0) :: Disagree (0) 8  -  Maybe!! | Posted on: 10/5/2008 5:19:04 PM
To many games that were made for "fun", Zeldaand Mario games are good but Nintendo need to let some more characters have the spotlight like Fox, Pit and even Yoshi. If they give some characters a game of there own and use them well they should be ok. 
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Chris Stead
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Agree (0) :: Disagree (0) 9  -  well | Posted on: 10/9/2008 9:35:50 AM
the headline specifically pointed out that I was talking to gamers. Obviously if you're a sixty year old grandma or a happy little kid that the Wii is rocking your world. I specifically removed this audience from the article so bringing them up and games designed for them has nothing to do with what I said.

I was at E3, and if Nintendo made a splash with any sort of new Zelda or Mario then it must have been very small. Haven't heard a thinh about it.

What I was trying to allude to in this article is that Nintendo have stopped caring about gamers. It is more of a courtesy than anything else that games journalists are even invited to see their products. Or so it seems some time. (not that is the fault of the great local Nintendo guys who I love, but the orders come down from Japan). And there is no longterm future in marketting a product to a gimmick hungry audience who will, eventually, look for the next high.
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Opti
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Agree (0) :: Disagree (0) 10  -  Here's a interesting thought...define "gamers" | Posted on: 1/10/2009 12:10:52 AM
So you were pointing out that talked about gamers. Let's put that in a rational form of definition.
A gamer is a person who plays videogames. I think we can all agree on that.
But what is a videogame? 

Well, a video game is a digital product
that runs on a electronic device
which generates a digital playing field
trough a visual device and with which the player can interact with trough an input device
and has the intent of delivering a or several enetertainment values.

For argument sake, since we're all rational beings here, is that any qualitive description of a videogame is a opinion and so can not be used as a definition for a videogame.

This means that someone that played tetris for 5 minutes, is or was a gamer at some point (like you can be a smoker and was a smoker).

Th truth is, which you can't see with your clearly very limited perspective on things, Nintendo loves videogames, they have to, they make all their profit off of them. They just don't like structure they're in, which they built up with the NES, so they decided to destroy it and built a new one, one which they will own and dominate, resulting in higher profits.

Now to do this, they made the Wii as a disruptive product. Now disruptive products are so made that the represent a assymmetrical value-set compared to the established value-set. And this mostly happens to contradict each other. Sony and MS decided to keep making games with more immersion and complexity, Nintendo decided to make games more fun and at the same making games itself less expensive. And that's what this is really all about, it's a battle of values and which one is going to survive (not about which one being better because that debate is impossible to do). Now all you pseudo-hardcore gamers are all riled up because you know, you see, Nintendo's value-set winning out, and you're right. Nintendo is breeding new types gamers, from which a new type hardcore gamer will arise and it will engulf the old one by sheer numbers. It will be over soon though, Sony and Microsoft seem to be intent to follow Nintendo's lead.

And eeuh, long-term future of the Wii-structure versus the old one. The old one is stagnating or shrinking and knows ever increasing costs, the new one knows unprecedented growth similiar to the NES plus cost-control, and we all know how that one turned out.... complete flop...no wait...

Really, just admit you're talking out of your ass and play the tank-game in Wiiplay, it will be easier for you then.
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